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Marketing analysis for societal problems
Published 1974
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CAMPUS
Diliman
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1
DATABASE
Union Catalog (Buklod)
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1
UNIT LIBRARY
College of Mass Communication
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1
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
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SUBJECT
Marketing
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Social aspects
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AUTHOR
National Conference on Social Marketing, University of Illinois at Urbana-Champaign, 1972
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Sheth, Jagdish N.
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Wright, Peter L.
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RESOURCE TYPE
Book
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LANGUAGE
English
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