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Consumer information sharing understanding psychological drivers of social transmission
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Akpinar, Ezki
Published 2013
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Buzzmarketing get people to talk about your stuff
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Hughes, Mark 1965-
Published 2008
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The anatomy of buzz Creating word-of-mouth marketing
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Rosen, Emanuel
Published 2000
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The world's best-known marketing secret building your business with word-of-mouth marketing
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Misner, Ivan R. 1956-
Published 1994
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Cesar E.A. Virata School of Business
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Word-of-mouth advertising
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