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Effects of online review valence on consumer attitudes and behavioral intentions
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Zarco, Timothy H.
Published in
Philippine Management Review
(2015)
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CAMPUS
Diliman
1 results
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DATABASE
Index to Philippine Periodicals (IPP)
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UNIT LIBRARY
Cesar E.A. Virata School of Business
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SUBJECT
Consumer behavior
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Online review
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Purchase intentions
AUTHOR
Zarco, Timothy H.
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RESOURCE TYPE
Article
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