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  1. 1

    Customer and business analytics applied data mining for business decision making using R by Putler, Daniel S.

    Published 2012
    Book

    Customer and business analytics applied data mining for business decision making using R
  2. 2

    Optimal database marketing strategy, development, and data mining by Drozdenko, Ronald G.

    Published 2002
    Book

    Optimal database marketing strategy, development, and data mining
  3. 3

    Contemporary database marketing concepts and applications by Baier, Martin, Ruf, Kurtis M., Chakraborty, Goutam

    Published 2002
    Book

    Contemporary database marketing concepts and applications
  4. 4

    Precision bombing in database marketing by Arroyo, Dennis M.

    Published in Philippine Daily Inquirer (1999)
    Article

    Precision bombing in database marketing
  5. 5

    The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry by Newell, Frederick 1926-

    Published 1997
    Book

    The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry
  6. 6

    How to find and cultivate customers through direct marketing by Baier, Martin

    Published 1996
    Book

    How to find and cultivate customers through direct marketing
  7. 7

    Desktop direct marketing how to use up-to-the-minute technologies to find and reach new customers by Baker, Sunny

    Published 1995
    Book

    Desktop direct marketing how to use up-to-the-minute technologies to find and reach new customers
  8. 8

    The New direct marketing how to implement a profit-driven database marketing strategy

    Published 1995
    Book

    The New direct marketing how to implement a profit-driven database marketing strategy
  9. 9

    All consumers are not created equal the differential marketing strategy for brand loyalty and profits! by Hallberg, Garth

    Published 1995
    Book

    All consumers are not created equal the differential marketing strategy for brand loyalty and profits!
  10. 10

    Strategic database marketing by Jackson, Rob

    Published 1994
    Book

    Strategic database marketing

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