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Creative strategies idea management for marketing, advertising, media and design
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Pricken, Mario
Published 2010
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Creativity beyond limits the 11th Philippine Advertising Congress
Published 1989
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Reaching for the sun a multi-method approach to the creative techniques and styles employed by the Adboards' 1998 Araw Values Awardees for Best Print Advertisements
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Alto, Jhoany O.
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College of Mass Communication
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Manatad, Charmie G.
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Perez, Resty
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University of the Philippines Diliman College of Mass Communication
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