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Beating low cost competition how premium brands can responds to cut-price rivals
Published 2008Book -
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Determinants of toothpaste brand choice in urban Philippines
Published in Philippine Management Review (2005)Article -
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Human truths that shape branding. IN Commonsense [column]
Published in Philippine Star (2005)Article -
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Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations
Published 2001Full text access requires UP Webmail login
Electronic Resource