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  1. 1

    Public warned vs false endorsements of health products on social media by Espina, Zekinah Elize

    Published in Manila Bulletin (2024)
    Article

    Public warned vs false endorsements of health products on social media
  2. 2

    Probe of fake online celebrity endorsements sought by Torregoza, Hannah L.

    Published in Manila Bulletin (2023)
    Article

    Probe of fake online celebrity endorsements sought
  3. 3

    Probe sought on fake celeb product endorsements by Felipe, Cecille Suerte

    Published in Philippine Star (2023)
    Article

    Probe sought on fake celeb product endorsements
  4. 4

    FDA to look into fake celeb drug endorsements by Romero, Alexis

    Published in Philippine Star (2023)
    Article

    FDA to look into fake celeb drug endorsements
  5. 5

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach by Centeno, Dave De Guzman

    Published in Philippine Management Review (2018)
    Article

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach
  6. 6

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates by Centeno, Dave De Guzman

    Published in Philippine Management Review (2016)
    Article

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates

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