A case study on DWDM 95.5 Pinoy radio's adoption of a Filipino format

"This is a case study of DWDM 95.5 Pinoy Radio. The study focused on the reasons behind the station's move to adopt an all-Filipino program format and Filipino as their language medium. It further sought the reasons why the all-Filipino format is deemed to have failed and why in spite of t...

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Bibliographic Details
Main Author: Abraham, Pedro Ricaredo Apollo D. (Author)
Other Authors: Enriquez, Elizabeth L. (dviser.)
Format: Thesis
Language:English
Published: Quezon City College of Mass Communication, University of the Philippines Diliman 1993.