Strategic planning for public relations

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strate...

Full description

Bibliographic Details
Main Author: Smith, Ronald D. 1948- (Author)
Format: Book
Language:English
Published: New York Routledge 2017.
Edition:Fifth edition.
Subjects: