Exploring the impact of culture on the formation of consumer trust in Internet shopping

Exploring the impact of culture on the formation of consumer trust in Internet shopping

This study investigated cultural differences in consumers' perceptions of the company, general perceptions of privacy and security of the Web, perceptions of the risks and benefits of online shopping and how these perceptions affect consumer trust in Internet shopping. It also examined the effe...

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Bibliographic Details
Main Author: Ilagan, Sheila V. (Author)
Format: Electronic Resource
Language:English
Published: Ann Arbor Michigan ProQuest LLC [2009]
Subjects:
Teleshopping > United States > Public opinion.
Teleshopping > United States.
Consumers > United States > Attitudes.
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