Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Bibliographic Details
Main Author:	Dato-on, Mary Conway (Author)
Format:	Electronic Resource
Language:	English
Published:	Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Subjects:	Consumer satisfaction. Consumers' preferences. Brand choice.
Online Access:	Full text access requires UP Webmail login