Predicting and understanding the Barangay Tinajeros residents' intention to support or not support the Mamamayan Ayaw sa Droga (MAD) campaign of the government

This study attempted to predict whether or not a specific segment of the public would fully support the objectives of the Mamamayan Ayaw sa Droga (MAD) information campaign of the government. The study was conducted because the researcher believes that knowing early on whether or not the campaign is...

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Bibliographic Details
Main Author: Jose, Leslie Ann Valdez 1980- (Author)
Corporate Author: University of the Philippines Diliman College of Mass Communication
Format: Thesis
Language:English
Filipino
Subjects: