Bilib ka ba? Bili na! factors affecting television viewing and consumer behavior

This study examines the difference in advertisement viewing, television viewing, and buying behavior as affected by the individual's demographic and socio-economic background. The researcher conducted a one-shot survey in UP Village and Krus na Ligas. There were one hundred residents representi...

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Bibliographic Details

Main Author:	Arinuelo, Lileth L. (Author)
Corporate Author:	University of the Philippines Diliman College of Mass Communication
Other Authors:	Liquigan, Boots Casafrancisco (thesis adviser.)
Format:	Thesis
Language:	English Filipino
Subjects:	Advertising, Consumer > Philippines. Market surveys > Philippines.