Make a better place for you and for me the effects of guilt frames on the intention to donate of middle-class university women ages 20-25

Guilt frame is commonly used in charity appeals to gain support specifically in raising funds. Guilt frame is effective when individuals perceive that they have violated social norms to be altruistic. By appealing to their social responsibility and presenting a course of action, individuals are comp...

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Bibliographic Details

Main Author:	Advincula, Via Alexandra Cadelina (Author)
Corporate Author:	University of the Philippines Diliman. College of Mass Communication
Other Authors:	San Pascual, Ma. Rosel (thesis adviser.)
Format:	Thesis
Language:	English
Subjects:	Helping behavior > Social aspects. Altruism > Social aspects.