Sport entrepreneurship and innovation
Featuring international authors discussing the role of entrepreneurship and innovation in the sports context, this work focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalisation of sport as...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
[2017]
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| Subjects: |