Basketball without borders a comparative analysis of the coverage of the Philippine Star and Slam Philippines magazine of the National Basketball Association (NBA) and the Philippine Basketball Association (PBA)

Basketball without borders a comparative analysis of the coverage of the Philippine Star and Slam Philippines magazine of the National Basketball Association (NBA) and the Philippine Basketball Association (PBA)

"The study is guided by the theory of globalization and framing. It looks at how globalization influences and creates differences in the media coverage of global and local sports. The study presents how a globally known league such as the National Basketball Association affects the coverage of...

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Bibliographic Details
Main Author: Morales, Mikael Mari Reyes 1992- (Author)
Corporate Author: University of the Philippines. College of Mass Communication
Other Authors: Katigbak, Evelyn O. (adviser.)
Format: Thesis
Language:English
Published: 2014.
Subjects:
Basketball > Press coverage > Philippines.
Mass media and globalization.
Sports journalism > Philippines.