Sports marketing a strategic perspective
"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
2015.
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| Edition: | Fifth edition. |
| Subjects: |