Consumer behavior applications in marketing

Bibliographic Details
Main Authors:	East, Robert (Author), Singh, Jaywant (Author), Wright, Malcolm (Author), Vanhuele, Marc (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, California Sage Publications [2017]
Edition:	3rd edition.
Subjects:	Consumer behavior. Consumer behavior > Psychological aspects. Consumer behavior > Social aspects.