A case study of the dimensions of a food court in a selected mall located in Metro Manila

The study examined the dimensions of the food court servicescape (i.e. color, layout, lighting, material, signage and wayfinding), determined how Filipino diners utilized the dimensions, and described how customer typologies differed in their usage of the dimensions. The participants included two (2...

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Bibliographic Details
Main Author: Higwit, Lyn Akiko K. (Author)
Other Authors: Florendo, Raquel B. (adviser.)
Format: Thesis
Language:English
Subjects: