Design thinking new product development essentials from the PDMA

Design thinking new product development essentials from the PDMA

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond.

Bibliographic Details
Corporate Author: Product Development and Management Association
Other Authors: Luchs, Michael 1968- (Editor), Swan, Scott 1962- (Editor), Griffin, Abbie (Editor)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. [2016]
Subjects:
Product design.
Critical thinking.
Creative ability in business.