Demystifying marketing a guide to the fundamentals for engineers

Demystifying marketing a guide to the fundamentals for engineers

The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.

Bibliographic Details
Main Author: Forsyth, Patrick (Author)
Format: Electronic Resource
Language:English
Published: London, United Kingdom Institution of Engineering and Technology 2007.
Subjects:
Engineering services marketing.
Business communication.
Strategic planning.
Electronic books.
Online Access:Available for University of the Philippines Diliman via IET Digital Library. Click here to access
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