Advertising media planning a brand management approach

Advertising media planning a brand management approach

Bibliographic Details
Main Authors: Kelley, Larry D. 1955- (Author), Sheehan, Kim (Author), Jugenheimer, Donald W. (Author)
Format: Book
Language:English
Published: New York Routledge, Taylor & Francis Group 2015.
Edition:Fourth edition.
Subjects:
Advertising media planning.
Brand name products.
Marketing.