iProperty profiting from ideas in an age of global innovation
"In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iP...
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| Format: | Book |
| Language: | English |
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Hoboken, N. J.
John Wiley & Sons
c2008
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