Domain names rewired strategies for brand protection in the next generation of the Internet

Domain names rewired strategies for brand protection in the next generation of the Internet

Bibliographic Details
Main Author: Wolfe, Jennifer C.
Format: Book
Language:English
Published: Hoboken, N. J. John Wiley & Sons c2013.
Subjects:
Product management.
Internet domain names.
Internet marketing.
Branding (Marketing)
Strategic planning.