The psychology of advertising

Bibliographic Details
Main Authors:	Fennis, Bob Michaël 1968- (Author), Stroebe, Wolfgang (Author)
Format:	Book
Language:	English
Published:	London Routledge/Taylor & Francis Group [2016]
Edition:	Second edition.
Subjects:	Advertising > Psychological aspects. Consumers > Attitudes.
Online Access:	Table of contents only