Insurance and behavioral economics improving decisions in the most misunderstood industry

Insurance and behavioral economics improving decisions in the most misunderstood industry

"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- Provided by publisher.

Bibliographic Details
Main Authors: Kunreuther, Howard (Author), Pauly, Mark V. 1941- (Author), McMorrow, Stacey (Author)
Format: Book
Language:English
Published: Cambridge Cambridge University Press 2013.
Subjects:
Risk (Insurance).
Insurance > Decision making.
Consumer behavior.