Tourism and social marketing
Social Marketing is the utilization of marketing principles and methods to encourage individual and organizational behavior change for the public good. Traditionally the domain of government it is increasingly also utilized by non-government and non-profit organizations and other institutions of civ...
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| Format: | Book |
| Language: | English |
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London
Routledge
c2014.
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| Edition: | First edition. |
| Series: | Routledge international series in tourism, business and management.
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| Subjects: |