The handbook of brand management scales

The handbook of brand management scales

Bibliographic Details
Main Author: Zarantonello, Lia
Other Authors: Pauwels-Delassus, Ve?ronique
Format: Book
Language:English
Published: New York Routledge [2015].
Edition:First Edition.
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals, etc.