Corporate communication a guide to theory and practice

Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media...

Full description

Bibliographic Details
Main Author: Cornelissen, Joep (Author)
Other Authors: Alfonso, Delia (Editor)
Format: Book
Language:English
Published: Los Angeles, Calif. SAGE 2014.
Edition:4th edition.
Subjects: