Exploring the linkage between marketing expense and sales performance a comparative analysis of the Intercontinental Manila Hotel and the Peninsula Manila Hotel (for the years 2005-2009)

Exploring the linkage between marketing expense and sales performance a comparative analysis of the Intercontinental Manila Hotel and the Peninsula Manila Hotel (for the years 2005-2009)

Bibliographic Details
Main Author: Esmale, Charrise Guire
Format: Thesis
Language:English
Published: Quezon City University of the Philippines, Asian Institute of Tourism 2011.
Subjects:
Hotels > Philippines > Manila.
Hotels > Philippines > Intercontinental Manila Hotel.
Hotels > Philippines > Peninsula Manila Hotel.
Hotels > Marketing expenses.
Hotels > Sales performance.