Enhancement of Toyota customer retention through the improvement of customer database management
Toyota (TMP) has been a strong market leader in the automotive industry since it began local operations 23 years ago. But through the years, competition grew more intense with new players coming in and old players stepping up. Furthermore, recent occurrences of unfortunate natural disasters greatly...
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| Format: | Thesis |
| Language: | English |
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Quezon City
University of the Philippines Diliman
2011
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