Development of new products process and performance metrics for Mister Donut Philippines

This project aims to provide a new products process and a set of performance metrics customized for Mister Donut Philippines. This is in response to the many problems that the Company encounters with its new products after launch, when the products are already out in the market. Specifically, the pr...

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Bibliographic Details
Main Author: Ambayec, Maria Carmela T. (Author)
Other Authors: Cruz, Edison (adviser.)
Format: Thesis
Language:English
Published: Quezon City University of the Philippines Diliman 2007
Subjects: