Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

Bibliographic Details
Main Authors: Thompson, Arthur A. 1940- (Author), Peteraf, Margaret C. (Author), Gamble, John E. (Author), Strickland III, A. J. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2012.
Edition:Eighteenth edition.
Subjects:
Strategic planning.
Strategic planning > Case studies.