Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Bibliographic Details
Main Author: Mooij, Marieke K. de 1943- (Author)
Format: Book
Language:English
Published: Los Angeles SAGE Publications, Inc. [2014]
Edition:Fourth Edition.
Subjects:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.