The handbook of media audiences
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...
| Other Authors: | |
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| Format: | Electronic Resource |
| Language: | English |
| Published: |
Malden
Wiley-Blackwell
2011.
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| Series: | Global media and communication handbook series (iamcr)
1 |
| Subjects: | |
| Online Access: | Available for University of the Philippines Diliman via Wiley Online Library. Click here to access |