Consumer behaviour applications in marketing

Consumer behaviour applications in marketing

Bibliographic Details
Main Authors: East, Robert 1940- (Author), Vanhuele, Marc (Author), Wright, Malcolm 1963- (Author)
Format: Book
Language:English
Published: Los Angeles, California SAGE Publications 2013.
Edition:Second edition.
Subjects:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.