Qualitative consumer & marketing research
"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publication
2013.
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| Subjects: |