Select Women's Brand preference and values of nationalism

Select Women's Brand preference and values of nationalism

ABSTRACT There has been a significant rise in the presence of non-local apparel brands in the Philippine market as aided by the middle-income consumer?s growing familiarity with these brands. This study aimed to analyze selected Filipino women?s brand preference, whether local or non-local, in relat...

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Bibliographic Details
Main Author: Cutiongco, Erica Therese A. (Author)
Other Authors: Lumawig, Maria Josephine Trono (adviser.)
Format: Thesis
Language:English
Subjects:
Consumers' preferences > Philippines.