Pervasive advertising

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and int...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Müller, J. P. (Editor), Alt, Florian (Editor), Michelis, Daniel (Editor)
Format:	Electronic Resource
Language:	English
Published:	London Springer [©2011]
Series:	Human-Computer Interaction Series
Subjects:	Advertising > Electronic data processing. Electronic commerce. Ubiquitous computing. Computer science. Multimedia systems.
Online Access:	Available for University of the Philippines Diliman via SpringerLink. Click here to access