Tracking the audience the ratings industry from analog to digital
"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice...
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| Format: | Book |
| Language: | English |
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New YorkY
Routledge
2012.
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