Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

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Bibliographic Details
Main Author: Heinecke, Patrick (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic Resource
Language:English
Published: Heidelberg Physica-Verlag HD 2011.
Series:Contributions to Management Science, 1431-1941
Subjects:
International business enterprises > Management.
International business enterprises > Management > Cross-cultural studies.
Electronic books.
Online Access:Available for University of the Philippines Diliman via SpringerLink. Click here to access