Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

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Bibliographic Details
Published in:Springer eBooks.
Corporate Author: SpringerLink (Online service)
Other Authors: Okazaki, Shintaro
Format: Electronic Resource
Language:English
Published: Gabler Verlag Springer Fachmedien c2011.
Subjects:
dvertising > Research.
Affaires.
Science économique.
Electronic books.
Online Access:Available for University of the Philippines Diliman via SpringerLink. Click here to access