Ads to icons how advertising succeeds in a multimedia age
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...
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| Format: | Electronic Resource |
| Language: | English |
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London, Philadelphia
Kogan Page
2009.
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| Edition: | 2nd ed. |
| Series: | IG library
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| Online Access: | Available for University of the Philippines System via IG Library. Click here to access |