The Pursuit of new product development the business development process

Bibliographic Details
Main Author:	Annacchino, Marc A.
Format:	Electronic Resource
Language:	English
Published:	Boston Butterworth-Heinemann c2007.
Subjects:	New products. Product management. Electronic books.
Online Access:	Available for University of the Philippines System via ScienceDirect. Click here to access Also available remotely for University of the Philippines System via ScienceDirect. Click here to access thru EZproxy