Encyclopedia of political communication

Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, tel...

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Bibliographic Details
Corporate Author:	Gale Group
Other Authors:	Kaid, Lynda Lee (Editor), Holtz-Bacha, Christina (Editor)
Format:	Electronic Resource
Language:	English
Published:	Thousand Oaks, Calif. Sage Publications c2008.
Series:	Gale virtual reference library
Subjects:	Communication in politics > Encyclopedias. Mass media > Political aspects > Encyclopedias. Political oratory. Campaign debates. Advertising, Political. Press and politics. Electronic books.
Online Access:	Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access