Consumer's perceptions of brand origin in relation to apparel quality
ABSTRACT The study examined the influence of Filipino consumers' perception of an apparel brand's origin and its relation to the quality (workmanship, comfort, value for money, fit and style) of its products. The study also confirmed if the correlation of brand origin and quality can expla...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2013.
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