Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) Pte Ltd [2000]
Subjects:
Branding (Marketing) > Asia > Case studies.
Competition, International > Case studies.
Online Access:Table of Contents