Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements

"Celebrification as a process and phenomenon is generally observed as a recent trend in the daily media and social observations. It attests that the discourse on celebrities is evident and influential in the everyday communication in the media and among audiences in the contemporary Filipino cu...

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Bibliographic Details
Main Author: Centeno, Dave De Guzman 1987-
Other Authors: Lacson, Jose R. Jr (adviser.)
Format: Thesis
Language:English
Published: 2012.
Subjects: