A research framework for studying children's attention to television advertisements

A research framework for studying children's attention to television advertisements

Bibliographic Details
Main Author: Lingan, Eloisa H.
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c1999
Series:UPCBA professorial chair lecture : no.99-10
Subjects:
Television advertising and children.
Television and children.