Retail search strategies for personal care products in Metro Manila, Philippines

Retail search strategies for personal care products in Metro Manila, Philippines

Bibliographic Details
Main Author: Gutierrez, Ben Paul B.
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c2001.
Series:UPCBA professorial chair lecture : no.01-18
Subjects:
Brand name products > Marketing.
Retail trade > Management.